The firm was created in 1825 as a family-managed olive press. Soon the family expanded its activity to the bottling and sale of Salento extravirgin olive oil.

Already at that time it produced for family use only a particular boiled must called "Vincotto". Many years later the firm started to produce and present it on the market.

In 1985 the young Gianni Calogiuri took over the firm and worked hard, first to put Salento olive oil on the national market, and then on the international market after the success obtained Italy.

However Gianni Calogiuri never stopped searching for something really particular and inimitable, something deeply rooted in his country but apt to be used and appreciated outside of its traditions too.
He decided to create the special recipe of the "Gianni Calogiuri's original Vincotto" which is tightly linked to this far southern end of Italy,..."Salento, where the sun shines the whole year to perfume the herbs and food, where the lemon trees are always in blossom and where two seas produce winters like delicate caresses".